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Are Your Email Newsletters Being Blocked by Spam Filters?
Over 1/3 of consumers say spam filters are blocking emails they wish to receive from trusted sources. How many of your newsletters or campaigns are inadvertently blocked as spam?
- Are you using words like "free", "buy" or "remove me" in copy?
- Does your email have too much HTML, graphics or text?
- Are you using spammish font colors and table layouts?
- Do your subject lines contain "ADV" per pending legislation?
- Are you using UPPER or lower case letters in body copy?
Spam filters read all incoming email and decide whether to delete it, direct it into a spam folder, or let it through into inboxes. Spam filters rarely tell senders their messages didn't get through, so you'll never know how many customers are not seeing your message.
At AluhNewsletter, we use SpamAssassin to filter incoming email for spam and outgoing email campaigns. It assesses incoming email against nearly 1,000 copy styles and techniques that spammers regularly use. If it finds a spam technique, then SpamAssassin gives the message a predetermined score. If an email scores over 5.0, SpamAssassin considers it spam and the email doesn't reach its intended audience.
If your email receives a SpamScore over 5.0, you will be advised of the "offensive" characteristics in order to make changes before deploying the campaign.
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AluhNewsletter Anti Spam Policy
We hate spam (the email variety).
If you have received SPAM from any of our customers, please forward the offending email with any comments to
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AluhNewsletter is intended for use by individuals and organizations who wish to send email to people who are expecting to receive email from them. A good guidline for marketers wishing to use AluhNewsletter is the Email Marketing Pledge as laid out by the Email Service Provider Coalition. Email campaigns that fall outside the intended use for AluhNewsletter, we consider as SPAM.
In an effort to prevent SPAMMING, we require that our customers represent and warrant that they have either an existing relationship with or have received prior consent from any person they email using our service.
We investigate all SPAM complaints involving our customers. We may upon receiving a complaint suspend service to the accused customer. If we should find that a customer has sent SPAM, we reserve the right to immediately terminate all service to that customer.
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